EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 9, Problem 35C
Summary Introduction
To explain: The decision facing BD about how to keep earning the profits and spark new growth opportunities.
Case summary:The CA grower’s exchange began in 1910 and today represents the world’s biggest tree nut processing companies, serving about 3500+ growers. CA grower’s exchange produces over 80 percent of the world’s almond supply. The company produces almonds and these almonds are marketed through BD growers. BD growers are responsible for new product development, building new customers, finding new uses of the product and finding new opportunities. Roasted almonds, almond milk, nuts and rice cracker snacks are the core products. The company has recently launched a new range of honey-flavored products since honey is gaining popularity as a good alternative to sugar.
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Week 9 Discussion: Intercultural Communication
Write a 200 - 300 word discussion post based on the prompt below. Reply to at least one other student in 50 - 100 words.
Describe a time in which cultural norms and expectations and prevented clear communication. What have you learned from the
experience? How can we be more accepting and inclusive of other cultures?
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You will be presented with a situation showing the details of how a company is currently working, a manufacturing plant with various stand-alone computers and printers, and you will research and determine the best configuration to help the manufacturing plant network their computers and include connections to the Internet for all computers. You will need to explain and support the decisions and be able to explain how the changes will benefit the manufacturing plant, including describing how the changes will be managed and implemented.
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