Principles of Economics (12th Edition)
Principles of Economics (12th Edition)
12th Edition
ISBN: 9780134078779
Author: Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher: PEARSON
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Chapter 9, Problem 2.3P
To determine

Returns to scale in the cloud computing industry.

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Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to 200 countries by the end of 2016. Netflix’s international slogan is “Have content, will travel.” There are challenges to international expansion for this type of service, such as inadequate disposable household income and a low percentage of households with high-speed Internet needed to stream videos. And even though almost half of France’s TV-owning households have Internet-connected TVs, cultural restrictions limit English-language program content, requiring Netflix to invest in local content for French customers. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix’s other European offerings, service will be offered at a price of €7.99 per month, which converts to U.S. $8.97 during the time of expansion. Calculate the market sales potential using the current exchange rate between euros and U.S. dollars (see…
Based on Thomas (1971). A toy company produces toys at two plants and sells them in three regions. Each plant can produce up to 4500 units. Each toy sells for $30, and the cost of producing and shipping a toy from a given plant to a region is given in the same file. The company can advertise locally and nationally. Each $1 spent on a local ad raises sales in a region by 0.3 units, whereas each $1 spent advertising nationally increases sales in each region by 0.2 units. a. Determine how the company can maximize its profit. b. If sales stimulated by advertising exhibits diminishing returns, how would you change your model?
International Businesses or Multinational companies came to the scene in the latter half of the 19th Century when they spread their activities into the global economy. They were few in 1945 but their populations grew to over 9000 by 1973 and to 30000 by 1990 at a global level. In 2011, the United Nations Conference on Trade and Development (UNCTAD 2011) observed that there were over 100,000 Multinational companies controlling about 900,000 foreign affiliates. Despite this growth, international businesses in some cases use strict scrutiny of countries which they need to operate in, dependent on whether a country practices democracy or totalitarianism. Some companies find it easier to run their companies in countries practicing democracy and allergy that it is difficult to run it in totalitarian based countries and others endure economies to still operate in both types of economies. Even Nobel prize winner Amartya Sen argues that economic development is a process where countries expand…
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