MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Question
Chapter 9, Problem 1MA
Summary Introduction
To discuss: The segmentation methods that are suggested for a small entrepreneur selling gourmet chocolates.
Expert Solution & Answer
Explanation of Solution
The segmentation methods that are suggested for a small entrepreneur selling gourmet chocolates are as follows:
Depictions of the various segments help firms better comprehend the customer outlines in every segment. With this data, the marketers can recognize customer comparisons inside a segment and dissimilarities over various segments. The entrepreneur should seriously think about segmentation variables which comprise of geography, lifestyle, convenience and salary in development of their target markets.
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