MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Chapter 9.5, Problem 2PC
Summary Introduction
To determine: The six key steps to derive positioning in perceptual mapping.
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.
Perceptual mapping is a technique by which the positioning of an organization is formed in comparison with the competitors on the basis of the perception of the consumers.
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