The person K publishes a cooking book which has recipes for food items. The person K designs a website for publicity and promotion of the book by incorporating the keywords of other cookbooks or cooking sites so that her website appears on the top of the search engine. To find: Whether the person K has done some wrong by incorporating the keywords of other cooking sites.

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Peter, a marketing executive for a toy company, receives a text message from the vice president of an advertising agency offering $20,000 in cash if Peter will help the ad agency to win contracts. Since Peter’s company already works with the agency frequently, he doesn’t see the harm and accepts the vice president’s offer. Discuss the main ethical issue involved in this scenario as well as the measures the toy company could take to prevent it. Please help me with this question; note the answer must be given in form of an informative paragraph not jsut a sentence or two. Thanks a lot for your help

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Chapter 9, Problem 1IS

Summary Introduction

Case summary:The person K publishes a cooking book which has recipes for food items. The person K designs a website for publicity and promotion of the book by incorporating the keywords of other cookbooks or cooking sites so that her website appears on the top of the search engine.

To find:Whether the person K has done some wrong by incorporating the keywords of other cooking sites.

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Peter, a marketing executive for a toy company, receives a text message from the vice president of an advertising agency offering $20,000 in cash if Peter will help the ad agency to win contracts. Since Peter’s company already works with the agency frequently, he doesn’t see the harm and accepts the vice president’s offer. Discuss the main ethical issue involved in this scenario as well as the measures the toy company could take to prevent it. Please help me with this question; note the answer must be given in form of an informative paragraph not jsut a sentence or two. Thanks a lot for your help

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