EP PRIN.OF OPERATIONS MGMT.-MYOMLAB
EP PRIN.OF OPERATIONS MGMT.-MYOMLAB
10th Edition
ISBN: 9780134183848
Author: HEIZER
Publisher: PEARSON CO
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Chapter 9, Problem 1ED
Summary Introduction

Summary:

Groceries are looking at attaining maximum payoffs from their layouts. They will have a layout with a shelf place and they charge for that. The charge is known as slotting fee. It is part of the expense of the manufacturer.

Slotting fee will increase the manufacturer’s cost. It is possible that customer might not find their desired local product if slotting fees is permitted.

To determine: How much ethical are slotting fees.

Expert Solution & Answer
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Explanation of Solution

Ethical nature of slotting fees:

Slotting fee cannot be termed as unethical because it is a marketing strategy. The manufacturer is paying the retailer additional charge as slotting fee. This will enable the retailer to sell products at a lower cost. Sometimes slotting fees will amount to half the profit of a grocer.

But slotting fees might hinder the smaller companies and their products to get a frontline shelf in the store.  Slotting fees will aid in reinforcing the strength of the major players in the market. It is simply taking advantage of the free market available. Hence, slotting fees cannot be termed as unethical.

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