Introduction to Information Systems: Seventh Edition
Introduction to Information Systems: Seventh Edition
7th Edition
ISBN: 9781119362913
Author: Rainer
Publisher: John Wiley & Sons Inc
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Chapter 9, Problem 1CC

Explanation of Solution

User engagement in the Facebook:

  • Facebook is used to collect information about the past.
  • Users of Facebook tend to store more historical information which includes birthplace, event, memories and connections.

User engagement in the Twitter:

  • Twitter tends to collect more information about the present.
  • Based on current situation and user opinion they are allowed to tweet information.
  • The user is allowed to tweet their opinion within and about 140 words.

User engagement in the google:

  • Google is used only when the contents are known to its user.
  • It is used to result or present data to the user based on the requirement that is searched.

User engagement in the Pinterest:

  • Pinterest is used to collect information about the future.
  • Users of Pinterest are allowed to upload, save, sort and manage images through pins.
  • User posts images, and the contents are inferred to seek what its users are required in future.

Reason for Pinterest model is valuable to marketers other Facebook, Google and Twitter:

  • The reason for Pinterest being more valuable to the marketers is that they collect information about what is required by its user in the future...

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