Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
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Chapter 9, Problem 10QA
Summary Introduction
To ascertain: The important things marketers should know about package labeling.
Introduction:
Product Labeling: It is one of the main features in marketing which helps in communicating the benefits and necessary messages which includes ingredients, nutrients, uses, etc. about the product. It is very helpful in the sale of the product because it provides all the necessary information a customer needs and also shows how to use the product and how to dispose it off.
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Response to Gwyn Harper
I picked fuel as the product purchased through an intermediary. Intermediaries add significant value to the purchase of products like fuel by providing several key services (NewStream Enterprises, 2020). They handle logistics and distribution, ensuring fuel is readily available at gas stations when needed. By purchasing fuel in bulk, intermediaries can negotiate better prices with refineries, passing on some of these savings to consumers. Additionally, they often test and verify the quality of fuel, ensuring it meets industry standards before it reaches consumers. Intermediaries also provide customer support, handling inquiries and resolving issues related to fuel purchases. Furthermore, they engage in marketing and promotion, offering discounts and rewards through promotions or loyalty programs (NewStream Enterprises, 2020). These value-added services enhance the overall purchasing experience and product quality for consumers.
Consider the post. Identify one…
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Marketing: Real People, Real Choices (9th Edition)
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