Chapter 8.5, Problem 8.9LR

a)

Summary Introduction

To determine: The example of a finding on the marketing research of Product T

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.

b)

Summary Introduction

To determine: The example of a marketing action on the marketing research of Product T

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts and suggesting actions to decrease the risk and thereby improving the decisions in market is known as the marketing research.