The merits and demerits of doing a telephone interview for the given situation. Introduction: The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research .

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Answer 1

Question

Chapter 8, Problem 1AMK

a)

Summary Introduction

To determine: The merits and demerits of doing a telephone interview for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

a)

Expert Solution

Explanation of Solution

The merits of using telephone interview are as follows:

Almost everyone had mobile phones in the senior high school.
It allows answers to be explored easily to obtain additional details from respondents.
A telephone interview is reasonably expensive because few researchers use computerized or automated calling systems to reduce the cost.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of using telephone interview are as follows:

Students find difficulty to respond for telephone questions.
Few respondents might have a screening technology or caller ID that will not allow answering calls.
Respondent feels very disturbing because market researchers call during lunch and dinner hours.
Most of the respondents use mobiles as the primary telephone and hence might not want to assist due to connect charges.

b)

Summary Introduction

To determine: The merits and demerits of doing internet survey for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

b)

Expert Solution

Explanation of Solution

The merits of internet survey are as follows:

The responses would have been high because the respondent has shown their interest in the university.
Internet survey is a less expensive method compared to a telephone interview.
No opportunity for being bias.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of internet survey are:

Seniors will not use internet or online much compared to the youngsters.
Qualified respondents must have an internet connection, an e-mail address, and a computer to send the survey.
Respondents might get “spammed” with unwanted emails or their mail addresses are sold to another organization.

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Answer 2

Question

Chapter 8, Problem 1AMK

a)

Summary Introduction

To determine: The merits and demerits of doing a telephone interview for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

a)

Expert Solution

Explanation of Solution

The merits of using telephone interview are as follows:

Almost everyone had mobile phones in the senior high school.
It allows answers to be explored easily to obtain additional details from respondents.
A telephone interview is reasonably expensive because few researchers use computerized or automated calling systems to reduce the cost.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of using telephone interview are as follows:

Students find difficulty to respond for telephone questions.
Few respondents might have a screening technology or caller ID that will not allow answering calls.
Respondent feels very disturbing because market researchers call during lunch and dinner hours.
Most of the respondents use mobiles as the primary telephone and hence might not want to assist due to connect charges.

b)

Summary Introduction

To determine: The merits and demerits of doing internet survey for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

b)

Expert Solution

Explanation of Solution

The merits of internet survey are as follows:

The responses would have been high because the respondent has shown their interest in the university.
Internet survey is a less expensive method compared to a telephone interview.
No opportunity for being bias.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of internet survey are:

Seniors will not use internet or online much compared to the youngsters.
Qualified respondents must have an internet connection, an e-mail address, and a computer to send the survey.
Respondents might get “spammed” with unwanted emails or their mail addresses are sold to another organization.

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Answer 3

Question

Chapter 8, Problem 1AMK

a)

Summary Introduction

To determine: The merits and demerits of doing a telephone interview for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

a)

Expert Solution

Explanation of Solution

The merits of using telephone interview are as follows:

Almost everyone had mobile phones in the senior high school.
It allows answers to be explored easily to obtain additional details from respondents.
A telephone interview is reasonably expensive because few researchers use computerized or automated calling systems to reduce the cost.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of using telephone interview are as follows:

Students find difficulty to respond for telephone questions.
Few respondents might have a screening technology or caller ID that will not allow answering calls.
Respondent feels very disturbing because market researchers call during lunch and dinner hours.
Most of the respondents use mobiles as the primary telephone and hence might not want to assist due to connect charges.

b)

Summary Introduction

To determine: The merits and demerits of doing internet survey for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

b)

Expert Solution

Explanation of Solution

The merits of internet survey are as follows:

The responses would have been high because the respondent has shown their interest in the university.
Internet survey is a less expensive method compared to a telephone interview.
No opportunity for being bias.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of internet survey are:

Seniors will not use internet or online much compared to the youngsters.
Qualified respondents must have an internet connection, an e-mail address, and a computer to send the survey.
Respondents might get “spammed” with unwanted emails or their mail addresses are sold to another organization.

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Answer 4

Question

Chapter 8, Problem 1AMK

a)

Summary Introduction

To determine: The merits and demerits of doing a telephone interview for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

a)

Expert Solution

Explanation of Solution

The merits of using telephone interview are as follows:

Almost everyone had mobile phones in the senior high school.
It allows answers to be explored easily to obtain additional details from respondents.
A telephone interview is reasonably expensive because few researchers use computerized or automated calling systems to reduce the cost.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of using telephone interview are as follows:

Students find difficulty to respond for telephone questions.
Few respondents might have a screening technology or caller ID that will not allow answering calls.
Respondent feels very disturbing because market researchers call during lunch and dinner hours.
Most of the respondents use mobiles as the primary telephone and hence might not want to assist due to connect charges.

b)

Summary Introduction

To determine: The merits and demerits of doing internet survey for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

b)

Expert Solution

Explanation of Solution

The merits of internet survey are as follows:

The responses would have been high because the respondent has shown their interest in the university.
Internet survey is a less expensive method compared to a telephone interview.
No opportunity for being bias.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of internet survey are:

Seniors will not use internet or online much compared to the youngsters.
Qualified respondents must have an internet connection, an e-mail address, and a computer to send the survey.
Respondents might get “spammed” with unwanted emails or their mail addresses are sold to another organization.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 8, Problem 1AMK

a)

Summary Introduction

To determine: The merits and demerits of doing a telephone interview for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

a)

Expert Solution

Explanation of Solution

The merits of using telephone interview are as follows:

Almost everyone had mobile phones in the senior high school.
It allows answers to be explored easily to obtain additional details from respondents.
A telephone interview is reasonably expensive because few researchers use computerized or automated calling systems to reduce the cost.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of using telephone interview are as follows:

Students find difficulty to respond for telephone questions.
Few respondents might have a screening technology or caller ID that will not allow answering calls.
Respondent feels very disturbing because market researchers call during lunch and dinner hours.
Most of the respondents use mobiles as the primary telephone and hence might not want to assist due to connect charges.

b)

Summary Introduction

To determine: The merits and demerits of doing internet survey for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

b)

Expert Solution

Explanation of Solution

The merits of internet survey are as follows:

The responses would have been high because the respondent has shown their interest in the university.
Internet survey is a less expensive method compared to a telephone interview.
No opportunity for being bias.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of internet survey are:

Seniors will not use internet or online much compared to the youngsters.
Qualified respondents must have an internet connection, an e-mail address, and a computer to send the survey.
Respondents might get “spammed” with unwanted emails or their mail addresses are sold to another organization.

Answer 6

Chapter 8, Problem 1AMK

a)

Summary Introduction

To determine: The merits and demerits of doing a telephone interview for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

a)

Expert Solution

Explanation of Solution

The merits of using telephone interview are as follows:

Almost everyone had mobile phones in the senior high school.
It allows answers to be explored easily to obtain additional details from respondents.
A telephone interview is reasonably expensive because few researchers use computerized or automated calling systems to reduce the cost.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of using telephone interview are as follows:

Students find difficulty to respond for telephone questions.
Few respondents might have a screening technology or caller ID that will not allow answering calls.
Respondent feels very disturbing because market researchers call during lunch and dinner hours.
Most of the respondents use mobiles as the primary telephone and hence might not want to assist due to connect charges.

Answer 7

Chapter 8, Problem 1AMK

a)

Summary Introduction

To determine: The merits and demerits of doing a telephone interview for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

Answer 8

a)

Expert Solution

Explanation of Solution

The merits of using telephone interview are as follows:

Almost everyone had mobile phones in the senior high school.
It allows answers to be explored easily to obtain additional details from respondents.
A telephone interview is reasonably expensive because few researchers use computerized or automated calling systems to reduce the cost.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of using telephone interview are as follows:

Students find difficulty to respond for telephone questions.
Few respondents might have a screening technology or caller ID that will not allow answering calls.
Respondent feels very disturbing because market researchers call during lunch and dinner hours.
Most of the respondents use mobiles as the primary telephone and hence might not want to assist due to connect charges.

Answer 9

a)

Expert Solution

Answer 10

a)

Expert Solution

Answer 11

Expert Solution

Answer 12

b)

Summary Introduction

To determine: The merits and demerits of doing internet survey for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

b)

Expert Solution

Explanation of Solution

The merits of internet survey are as follows:

The responses would have been high because the respondent has shown their interest in the university.
Internet survey is a less expensive method compared to a telephone interview.
No opportunity for being bias.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of internet survey are:

Seniors will not use internet or online much compared to the youngsters.
Qualified respondents must have an internet connection, an e-mail address, and a computer to send the survey.
Respondents might get “spammed” with unwanted emails or their mail addresses are sold to another organization.

Answer 13

b)

Summary Introduction

To determine: The merits and demerits of doing internet survey for the given situation.

Introduction:

The process of defining the marketing issue and opportunity, systematically analyzing and collecting the facts, suggesting actions to decrease the risk, and thereby improving the decisions in the market is known as the marketing research.

Answer 14

b)

Expert Solution

Explanation of Solution

The merits of internet survey are as follows:

The responses would have been high because the respondent has shown their interest in the university.
Internet survey is a less expensive method compared to a telephone interview.
No opportunity for being bias.
As there is no face to face interview, some ambiguity would be given to respondents.

The demerits of internet survey are:

Seniors will not use internet or online much compared to the youngsters.
Qualified respondents must have an internet connection, an e-mail address, and a computer to send the survey.
Respondents might get “spammed” with unwanted emails or their mail addresses are sold to another organization.