Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.9AC
Summary Introduction
Case summary: Company PN has built up the Product SF, enabling pet owners to plan feeding times, check food consumption, and customize pet food data. Product SF allots the fitting measure of food for a pet dependent on age, action, and weight. Extra highlights incorporate the capacity to advantageously store five to seven pounds of pet food in a connected container.
To discuss: The type of Company PN’s Product SF and the reasons on whether it should be marketed.
Characters in the case: Company PN and Product SF.
Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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