Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.12AC
Summary Introduction
Case summary:
One of the marketing ethics is the geographical indictor, which denotes the basis of foodstuffs. Country E has a big story of gastronomical delicacies, which the union of Country E has been waiting eagerly to safeguard due to economic reasons. The Government of Country GB is producing Product S to safeguard $4 billion industry from the imitators. However, everything comes with a larger price tag for the customers.
Characters in given case:
Country E
Country GB
To discuss: Whether the geographical indications provide advantages to the consumers or to the sellers.
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Chapter 8 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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