Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.10AC
Summary Introduction
Case summary: Company PN has built up the Product SF, enabling pet owners to plan feeding times, check food consumption, and customize pet food data. Product SF allots the fitting measure of food for a pet dependent on age, action, and weight. Extra highlights incorporate the capacity to advantageously store five to seven pounds of pet food in a connected container.
To discuss: The core, actual and augmented product levels.
Characters in the case: Company PN and Product SF.
Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.
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Information related to Monty Co. is presented below.
2.72/7 E :
On April 5, purchased merchandise on account from Larkspur Company for $30,000, terms 2/10, net/30, FOB shipping point.
On April 6, paid freight costs of $910 on merchandise purchased from Larkspur.
1.
2.
3.
On April 7, purchased equipment on account for $30,100.
4.
On April 8, returned $6,000 of merchandise to Larkspur Company.
5.
On April 15, paid the amount due to Larkspur Company in full.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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