EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 6QA
Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

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