EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
Question
Book Icon
Chapter 8, Problem 6QA
Summary Introduction

To determine: The term new product, the reason is it important for marketers to understand it and types of innovation.

Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible.

Blurred answer
Students have asked these similar questions
Securing needed financing is one of the most important functions related to starting a business.Therefore, it is important to understand what sources of financing exist at various stages ofventure development. It is also important to determine what kind of financing provides themost value for the entrepreneur and the new venture. Equity financing is one way entrepreneursuse to access funding.a. What is equity financing? (3 marks)b. State and expain two (2) examples of equity funding. (4 marks)c. State three advantages of equity financing? (3 marks)
Design thinking is a deeply human process that taps into abilities we have as entrepreneurs butget overlooked by more conventional problem-solving practices. Its importance is to createvalue for customers, improve collaboration, foster creativity, develop resilience and of courseto advance careers. Using the five (5) stages of design thinking process, state and explain howthe process works. (10 marks)
Define the following terms:a. Opportunity recognition (3 marks)b. Sharing economy (3 marks)c. Intrapreneurship (3 marks)d. Debt financing (3 marks)
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L