EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Question
Chapter 8, Problem 2QA
Summary Introduction
To determine: Differential between core product, actual product and the augmented product.
Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible. A product is divided into three levels as core product, actual product and the augmented product.
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What is our core product? Actual product? Augmented product?
Would the product enhance the image of the company’s overall product mix?
What is the difference between the core product, theactual product, and the augmented product?
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