EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 8, Problem 2QA
Summary Introduction
To determine: Differential between core product, actual product and the augmented product.
Introduction: A product is a substance, an item, an article which is produced for selling it to a customer in exchange of a monitory value. A product can be tangible or intangible. A product is divided into three levels as core product, actual product and the augmented product.
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