The issues to be considered and managed for a planned international expansion. Concept Introduction: Expansion strategy is dependent on many factors e.g. market research , customer behavior, forecasting , resources available and competition. Each strategy has its own implications for operations and future issues.

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Chapter 8, Problem 5VC

Summary Introduction

Interpretation: The issues to be considered and managed for a planned international expansion.

Concept Introduction: Expansion strategy is dependent on many factors e.g. market research, customer behavior, forecasting, resources available and competition. Each strategy has its own implications for operations and future issues.

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