Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 8, Problem 3DWS
Summary Introduction

To determine: An e-mail to management outlining the problems and rationale behind the recommendation for the use of a cross-functional team to respond quickly.

Introduction:

A cross-functional organization refers to a type of organization in which personnel from different departments are used to work on a particular issue for a long period of time.

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Evaluate this case using a situation analysis, also choose one to the suggested names.
Consider two vastly different companies. Feel free to use the textbook example of one that sells oral healthcare products (toothbrushes, toothpaste, and mouthwash) while the other is a ride-sharing service (like Lyft or Uber). Or, consider sharp contrasts, like a professional sports team with their entertainment-driven product versus a producer of Covid essential PPE (personal protective equipment). Feel free to be creative in your responses and/or choose products of interest to you now or of interest relative to future career aspirations. For each of the distinct companies and their different strategic target markets, describe the firm’s tactics (consider the Four Ps and/or Four Cs) in a) acquiring customers, b) retaining customers, and c) enhancing sales from customers.
Note:To prevent plagiarism and collusion please ensure proper reference and paraphrasing. Select an organisation with which you are familiar and assume that you are the marketing executive of the organisation. Your organisation is considering launching a new product/service, and the marketing manager has asked you to deliver a presentation to the board. Your presentation must show how the new product or service aligns with the current business strategy. Your presentation must cover the following aspects: 1. Conduct a situational market analysis for your organisation, including the external factors that affect your organisation, and assess how the opportunities and threats you have identified relate to the organisation’s strategic objectives and competitive position. Your responses to this question should evaluate: • How external factors (e.g. a change in government, and/or the needs and expectations of shareholders) can affect the business strategy, marketing opportunities and the…
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