Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 8, Problem 3DWS
Summary Introduction
To determine: An e-mail to management outlining the problems and rationale behind the recommendation for the use of a cross-functional team to respond quickly.
Introduction:
A cross-functional organization refers to a type of organization in which personnel from different departments are used to work on a particular issue for a long period of time.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Evaluate this case using a situation analysis, also choose one to the suggested names.
Consider two vastly different companies. Feel free to use the textbook example of one that sells oral healthcare products (toothbrushes, toothpaste, and mouthwash) while the other is a ride-sharing service (like Lyft or Uber). Or, consider sharp contrasts, like a professional sports team with their entertainment-driven product versus a producer of Covid essential PPE (personal protective equipment). Feel free to be creative in your responses and/or choose products of interest to you now or of interest relative to future career aspirations. For each of the distinct companies and their different strategic target markets, describe the firm’s tactics (consider the Four Ps and/or Four Cs) in a) acquiring customers, b) retaining customers, and c) enhancing sales from customers.
Note:To prevent plagiarism and collusion please ensure proper reference and paraphrasing.
Select an organisation with which you are familiar and assume that you are the marketing executive of the organisation. Your organisation is considering launching a new product/service, and the marketing manager has asked you to deliver a presentation to the board. Your presentation must show how the new product or service aligns with the current business strategy. Your presentation must cover the following aspects:
1. Conduct a situational market analysis for your organisation, including the external factors that affect your organisation, and assess how the opportunities and threats you have identified relate to the organisation’s strategic objectives and competitive position. Your responses to this question should evaluate: • How external factors (e.g. a change in government, and/or the needs and expectations of shareholders) can affect the business strategy, marketing opportunities and the…
Chapter 8 Solutions
Understanding Business
Ch. 8.1 - Prob. 8.1AQCh. 8.1 - Prob. 1MEDCh. 8.2 - Prob. 8.2AQCh. 8.2 - Prob. 8.2BQCh. 8.2 - Prob. 1TPCh. 8.2 - Prob. 2TPCh. 8.2 - Prob. 3TPCh. 8.3 - Prob. 8.3AQCh. 8.3 - Prob. 8.3BQCh. 8.3 - Prob. 4TP
Ch. 8.3 - Prob. 5TPCh. 8.3 - Prob. 6TPCh. 8.3 - Prob. 7TPCh. 8.4 - Prob. 8.4AQCh. 8.4 - Prob. 8TPCh. 8.4 - Prob. 9TPCh. 8.4 - Prob. 10TPCh. 8.5 - Prob. 8.5AQCh. 8.6 - Prob. 8.6AQCh. 8.6 - Prob. 8.6BQCh. 8.6 - Prob. 11TPCh. 8.6 - Prob. 12TPCh. 8.6 - Prob. 13TPCh. 8 - Prob. 1CTCh. 8 - Prob. 2CTCh. 8 - Prob. 3CTCh. 8 - Prob. 4CTCh. 8 - Prob. 5CTCh. 8 - Prob. 2DWSCh. 8 - Prob. 3DWSCh. 8 - Prob. 4DWSCh. 8 - Prob. 5DWSCh. 8 - Prob. 1TITCh. 8 - Prob. 2TITCh. 8 - Prob. 3TITCh. 8 - Prob. 1VCCh. 8 - Prob. 2VCCh. 8 - Prob. 3VC
Knowledge Booster
Similar questions
- You own a company that makes after-market accessories for vehicles. You have 75 employees split in two facilities: one in Denver and one in Baltimore. The facility supervisor in Baltimore has abruptly quit to follow his wife on an overseas government appointment. You hired a former colleague who has everything needed to step in and take over the operation successfully. However, as the only woman at that site, she has been facing serious resistance to change since beginning three weeks ago. List the reasons why you think she is experiencing such resistance to change then explain how you would work to overcome this resistance with the 32 employees in that building. (please cite references)arrow_forwardBelow are the 5 factors do we need to consider in order to choose the right form for our business. Explain how each one affects our decision on which form to use. (one sentence each)In your own words Transferability Liability Control Continuity Taxationarrow_forwardYou are the Information Systems (IS) Manager of Ramsys IT Solutions. The Board of Directors of your company has decided that your company should purchase a new Information System software for its use. Explain the interdependence between an organization (like Ramsys IT Solutions) and its Information System, if any; and give practical examples to justify your answer.arrow_forward
- Please effectively communicate how you would lead an organization (or a group of people within the organization) by applying system analysis design ethically and responsibly. Your discussion should also include innovative thinking, and information-technology aspects (such as the Internet, social media, computers, and so forth) that may assist you in decision-making. You may frame your discussion around any functional component of business, and in any context; problem-solving, management, leadership, organizational behavior, and so forth.arrow_forwardProvide two examples of how each discipline can affect earned revenue for a Company As Business professionals what do you need to know about computer hardware? What three enterprise systems would you implement for your business and why? Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.arrow_forwardWhich among the following is one of the advantages of the McKinsey 7S model 1-It is considered a long-term model 2-With the changing nature of businesses, it remains to be seen how the model will adapt. 3-It seems to rely on internal factors and processes and may be disadvantageous in situations where external circumstances influence an organization. 4-It is considered a longstanding theory, with numerous organizations adopting the model over time.arrow_forward
- Prior to selecting a choice, it's crucial that you weigh the technical ramifications with the potential benefits to the company. Draw parallels to modern technological advances while being concrete in your explanations. Is it helpful for the job at hand that you have experience with or exposure to something similar?arrow_forward1. What is Integrative Thinking 2. Describe a situation in which you could have used this approach to tackle and issue or solve a problemarrow_forwardAnalyze each reaction against the proposed situation in: Counterproductive, Ineffective, Not very effective, Reasonably effective, Effective or Very effective. You are returning from a few days off. Tomorrow you need to make a presentation to the board and your manager has prepared the slides for you. He did this because he knew you would have little time and thought it best for you to focus on preparing the presentation itself. However, the slides are bad, with little impact and far from what you think is ideal. You: - Explain the situation to your manager, comment on what points the presentation might be best for and ask him to get the slides right before the presentation. Counterproductive Ineffective Not very effective Reasonably effective Effective Very effective - Focuses on improving the slides so that they are the way you would like them for tomorrow. Counterproductive Ineffective Not very effective Reasonably effective Effective Very effective - It fixes only a few…arrow_forward
- In Module 4, you learned that every day, organizations are impacted by incidents and crises; some even threaten the integrity and survivability of their brand. How they respond will determine how consumers respond. Recent examples such as flight cancellations stranding passengers over the holidays and celebrity spokespeople making inflammatory statements or acting improperly come to mind. For this assignment, identify a real-world example of a public relations crisis which required an organization to address and respond. Briefly describe the situation. Include a link to the story (optional). What issues specifically concern the organization, brand, product, or service? What communication/marketing channels did the organization use to advise customers of the situation? How did the organization mitigate the problem and demonstrate customer care? Do you believe they handled the situation effectively? What would you have done differently?arrow_forwardGive 5 essentials of a good business letter. Suppose a situation where you must write a business letter and use it as an example to validate your points.arrow_forwardYou have been asked to oversee a focus group of customers and potential customers of your company. After listening to this group, you notice a few expectations they all seem to have. Examples of customer expectations might include: O They want more for their money. O They are looking for information so they can make a good decision. O They want to talk or chat with a person who understands the product. O All of these are possible customer expectations.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub