Practical Management Science
5th Edition
ISBN: 9781305734845
Author: WINSTON
Publisher: Cengage
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Chapter 8, Problem 39P
Summary Introduction
To determine: The way to maximize the revenue earned from game ads.
Introduction: The variation between the present value of the
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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint
Television
Radio
Online
Audience per advertisement
100,000
18,000
40,000
Cost per advertisement
$2000
$300
$600
Maximum media usage
10
20
10
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
If the promotional budget is limited to $18,200, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media?
Let
T = number of television spot advertisements
R = number of…
[Ad] Suppose the cost of a full-page color ad in the U.S. national edition of The Wall Street Journal
(newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in
the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of
3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $7,000,000 and
has an audience size of 100,000,000. Using this information, which metric should be used to
determine the most efficient advertising media vehicle?
O reach
O GRP
O frequency
O CPM
O rating
A
C
AD
4
A
D
BC
B
D
ACD
C
AB
ABCD
The table above represents a target population; each box is one household.
Your campaign is one advertisement on 3 different TV programs (A, B, and C)
and 3 advertisements on program D, each program airing one time. The
pattern of viewership is shown in the table. Assume that 17 households were
watching TV. Calculate share for program D.
Chapter 8 Solutions
Practical Management Science
Ch. 8.3 - Prob. 1PCh. 8.3 - Prob. 2PCh. 8.4 - Prob. 3PCh. 8.4 - Prob. 4PCh. 8.4 - Prob. 5PCh. 8.5 - Prob. 6PCh. 8.5 - Prob. 7PCh. 8.5 - In the lawn mower production problem in Example...Ch. 8.6 - Prob. 9PCh. 8.6 - Prob. 10P
Ch. 8.6 - Prob. 11PCh. 8.6 - Prob. 12PCh. 8.7 - Prob. 13PCh. 8.7 - Prob. 14PCh. 8.8 - Prob. 15PCh. 8.9 - Prob. 17PCh. 8.9 - Prob. 18PCh. 8.10 - Prob. 20PCh. 8.10 - Prob. 21PCh. 8.10 - Prob. 22PCh. 8.10 - Prob. 23PCh. 8.10 - Prob. 24PCh. 8 - Prob. 25PCh. 8 - Prob. 26PCh. 8 - Prob. 27PCh. 8 - Prob. 28PCh. 8 - Prob. 29PCh. 8 - Prob. 30PCh. 8 - Prob. 31PCh. 8 - Prob. 32PCh. 8 - Prob. 33PCh. 8 - Prob. 34PCh. 8 - Prob. 35PCh. 8 - Prob. 36PCh. 8 - Prob. 37PCh. 8 - Prob. 38PCh. 8 - Prob. 39PCh. 8 - Prob. 40PCh. 8 - Prob. 41PCh. 8 - Prob. 42PCh. 8 - Prob. 43PCh. 8 - Prob. 44PCh. 8 - Prob. 46PCh. 8 - Prob. 1CCh. 8 - Prob. 2C
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