Whether Spitzer's connectors should reveal their ties to the corporate marketing program right up front before they make a recommendation. Introduction/Case Summary: Spitzer is a growing regional and corporate communications firm that offer good quality services. Irving Silberstein is the marketing director for Spitzer Group. He was designing Spitzer's first word of mouth campaign for an important client, a manufacturer of beauty products. The word of mouth advertising campaigns morphed from a small fringe specialty to a mainstream marketing technique embraced in the recent past. Therefore, it is highly vital to adopt and implement word of mouth advertising campaigns to increase the number of clients willing to purchase and obtain the company service. Further, it is highly significant Irving develops the advertising campaigns effectively and appropriately. Characters: Irvin Silberstein

Question

elijah wants to start a carpet cleaning business. to do so, he needs to purchase a carpet cleaner and advertise. he estimates the cleaner will cost $400 and advertising will cost $1,600 initially. the cleaning solution is fairly cheap, costing only $5 per room cleaned. he also thinks he will have $3 in gas on average for each client. if he charges $40 per room cleaned and cleans an average of 2 rooms per house, how many houses will he have to clean before breaking even? if taxes are 25% of profits, how many rooms will he have to clean before making $5,000 profit? answer the question by making a cvp worksheet similar to the depreciation sheets. make sure it works well, uses cell references and functions/formulas when appropriate, and looks nice.

Answer 1

Question

Chapter 8, Problem 2ED

Summary Introduction

To determine:

Whether Spitzer's connectors should reveal their ties to the corporate marketing program right up front before they make a recommendation.

Introduction/Case Summary:

Spitzer is a growing regional and corporate communications firm that offer good quality services. Irving Silberstein is the marketing director for Spitzer Group. He was designing Spitzer's first word of mouth campaign for an important client, a manufacturer of beauty products. The word of mouth advertising campaigns morphed from a small fringe specialty to a mainstream marketing technique embraced in the recent past. Therefore, it is highly vital to adopt and implement word of mouth advertising campaigns to increase the number of clients willing to purchase and obtain the company service. Further, it is highly significant Irving develops the advertising campaigns effectively and appropriately.

Characters:

Irvin Silberstein

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