MYLAB EXCELLENCE IN BUSSI COMM ETEXT
MYLAB EXCELLENCE IN BUSSI COMM ETEXT
12th Edition
ISBN: 9780135854907
Author: BOVEE
Publisher: PEARSON
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Chapter 8, Problem 18LOC
Summary Introduction

To determine:

The features of an effective goodwill message.

Introduction:

In sending an effective goodwill message, there are several things to consider. Be sincere and honest. Do not exaggerate or use vague, grandiose language; support positive statements with specific evidence. Use congratulatory messages to build goodwill with clients and colleagues. Send messages of appreciation to emphasize how much you value the work of others. When sending condolence messages, open with a brief statement of sympathy, then adapt your message based on the circumstances and your relationship with the recipient.

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You may need to use the appropriate technology to answer this question. A daily newspaper is stocked by a coffee shop so its patrons can purchase and read it while they drink coffee. The newspaper costs $1.16 per unit and sells for $1.55 per unit. If units are unsold at the end of the day, the supplier takes them back at a rebate of $1 per unit. Assume that daily demand is approximately normally distributed with μ = 150 and σ = 30. (a) What is your recommended daily order quantity for the coffee shop? (Round your answer to the nearest integer.) (b) What is the probability that the coffee shop will sell all the units it orders? (Round your answer to four decimal places.) (c) In problems such as these, why would the supplier offer a rebate as high as $1? For example, why not offer a nominal rebate? Find the recommended order quantity at 25¢ per unit. (Round your answer to the nearest integer.) What happens to the coffee shop's order quantity as the rebate is reduced? The higher rebate…
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