Understanding Management (MindTap Course List)
Understanding Management (MindTap Course List)
10th Edition
ISBN: 9781305502215
Author: Richard L. Daft, Dorothy Marcic
Publisher: Cengage Learning
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Chapter 8, Problem 10SL
Summary Introduction

To determine:

The creative climate of a company.

Introduction:

Creativity is essential characteristic organizations strive to accomplish to the drive the organization forward and gain overwhelming advantages. Creativity is defined as the tendency or ability to think differently, that is to transform an idea, imagination or value to create solutions. In an organization’s context, creativity can be defined s the creation of a product or service that will be fulfil customers desires profitably. I have worked for many medium-sized businesses.

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