PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<
12th Edition
ISBN: 9781337074674
Author: STAIR
Publisher: CENGAGE C
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Chapter 7.6, Problem 2CTQ
Program Plan Intro

Clickstream data analysis:

If an Internet user enters into a website, he/ she performs various activities like navigate through pages, clicks certain things, spends time on particular web pages, and all these data are recorded by that web application. This data is called as clickstream data.

Explanation of Solution

Clickstream analysis provides more pros than cons to individuals:

Yes”, Clickstream analysis provides more pros than cons to individuals...

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PRINCIPLES OF INFO.SYS.(LL)>CUSTOM PKG<

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