CONTEMP.MARKETING (LL) >CUSTOM<
CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
Question
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Chapter 7.5, Problem 1LO
Summary Introduction

To discuss: The seven steps in the buying process of the organization

Business marketing is a practice of marketing for organization and individuals.

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Students have asked these similar questions
outline the factors that affects organizational buying behavior.
How could families and individual consumers benefit from adopting some elements of organizational buying behavior?
What type of relationship exists between facilitators and customers?
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