CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 7.3, Problem 1LO
Summary Introduction
To discuss: The three ways marketers sections the business markets.
Business marketing is a practice of marketing for organization and individuals.
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do not copy from another same ques answer,i need differe
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Task Description:
One of the most important questions faced by business leaders in the strategic marketing process is a
choice of timing to launch new product/technologies and enter new markets. There are two options: to
be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy
depends on several factors, both internal and external.
Tasks: Answer the following essay questions:
1. What are the advantages of being a pioneer and follower company? Provide examples of
successful pioneer and follower companies.
2. What product life cycle strategies do successful pioneer and follower companies implement to
increase growth and maintain a strong competitive advantage? Provide examples of companies
to support statements made.
Follow instruction:
1. Word: within 2500 word, not bellow 2400.
2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.
Chapter 7 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
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