CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Question
Chapter 7.1, Problem 1LO
Summary Introduction
To discuss: Compare the business market and consumer market with major characteristics.
B2B refers to business which serves the other business
B2C refers to business serves the individual consumers
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Chapter 7 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
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