CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 6.7, Problem 1LO
Summary Introduction
To identify: The primary impact affecting the customer decision process.
Expert Solution & Answer
Explanation of Solution
The primary impact affecting the customer decision process is as follows:
Marketing mix is considered to be most important and the primary influence affecting the customer decision process. Marketing mix includes product, price, place, and promotional tools, which helps the customer to make the buying decision. Marketing mix is a tool used by the marketers to reach large audience.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
List the Psychological influences on Consumer Buying Decisions?
Describe Continuum of Consumer Buying Decisions?
Write an essay and explain in detail the steps in the consumer's purchase decision process
Chapter 6 Solutions
CONTEMP.MARKETING (LL) >CUSTOM<
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Describe the difference between high-involvement and low-involvement consumer behaviour in the consumer purchase decision process.arrow_forwardIndividual and group factors influence consumer decision making and mayeventually lead to repeat purchasing of a specific market offering. Explain howgroup factors may influence the buying behaviour of a consumerarrow_forwardWhat are the findings, conclusions or recommendations about End Users’ Purchasing Task Involvement, Power and Influence Strategies in Organizational Buying?arrow_forward
- Discuss the hierarchy of effects model and describe the steps of the consumer purchase-decision process. Steps of the consumer purchase-decision process.arrow_forwardHow should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?arrow_forwardPlease explain the four major factors influencing the consumer decision process individually and clearly when they choose a "Dress/Clothing" to celebrate their birthday?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing