Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 7.5, Problem 1CY
Summary Introduction
To determine: The factors which affect the B2B buying process.
Introduction: B2B marketing refers to the buying and selling of the product for the production of the goods and services by the whole seller retailer and other organization which produces the product for the resale.
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