Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 7, Problem 7.6DQ
Summary Introduction
To discuss: The criteria that must be evaluated in finding the differences in the product to promote.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
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