Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 7.6DQ
Summary Introduction
To discuss: The criteria that must be evaluated in finding the differences in the product to promote.
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Describe your approach to marketing for the Home Care Agency.
Who is your principal competitor?
What are some strategies you can use to compete effectively?
With Home Care Agency, would it be possible to partner with a competitor in producing/distributing a particular product?
PLEASE EXPLAIN
While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.With reference to this statement and the use of well expanded examples, describe the differences between B2B and B2C marketing
Choose any two main brands. Pick the category dominated bythese two main brands. Evaluate the positioning of eachbrand. Who are their target markets? What are their mainpoints-of-parity and points-of difference? Have they definedtheir positioning correctly? How might it be improved? Givesuggestions for improvement separately for each of thebrands.
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Suppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.arrow_forwardDiscuss the criteria that should be evaluated in determiningwhich differences a company should promotein its products. (AACSB: Written and OralCommunication)arrow_forwardExplain the type of buying situation faced by the companies that dropped the use of LFTB. Describe the buying decision process they likely went through to find a replacement product.arrow_forward
- Describe p&g promotional strategies of the product. Do they use traditional marketing, digital marketing? Global marketing strategy of p&g? In brief.arrow_forwardMarketing segmentation is widely used by advertisers in promoting products to potential consumers. Find examples of local print ads that match each of the major consumer segmentation variables. What is the target market for each ad? Why has the advertiser chosen a particular segmentation variable for each ad? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardDefine what is meant by marketing mix? And discuss how should M&S use itsmarketing mix in a synergistic way?arrow_forward
- Choose a company. Step 1 Why have you chosen this particular company/brand? How is this company/brand unique in the marketplace? Step 2 Who is the company/brand targeting? In what countries is the company present? How has it segmented its market? Step 3 In what ways is the company/brand addressing the needs and wants of its target consumers in different markets?arrow_forwardwhy apple choose target customers under the categoryarrow_forwardNike pick a consumer product and show how the marketer of that product uses 'product differentiation' to create a unique selling proposition. several elements that go into the creationarrow_forward
- Hermes is a brand of clothing and accessories. Brand managers at this company are trying to learn which internal influences impact their customers' needs and desires the most. Comment? Explain Brieflyarrow_forwardIs Target’s store brand strategy working? Explain.arrow_forwardThe brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Physical evidence/store atmosphericsarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning