Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 7, Problem 7.10AC
Summary Introduction
Case summary: Local marketing is a successful instrument utilized by advertisers to achieve planned market segments. Company GO has profited by this idea by fitting brands and promoting to the necessities and needs of nearby client fragments in urban communities, neighbourhoods, and even explicit stores. To enable shoppers to make those associations, Company GO offers a portable application, online purchase and social media where customers can promptly get to data on its day by day deals.
To discuss: The ways in which Company GO uses target marketing.
Characters in the case: Company GO.
Target market is a group of purchasers or organizations well on the way to purchase an organization's goods or services. Since those purchasers are probably going to require or need an organization's contributions, it bodes well for the organization to concentrate its marketing efforts on contacting them.
Summary Introduction
To discuss: The ways in which small business can use social media marketing.
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