Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 7, Problem 7.14AC
Summary Introduction
Case summary: Company UA is a money related administrations organization that was created in 1922 by 25 Army officers who met up to protect each other's automobiles on the grounds that they were esteemed too high-risk to guarantee. Currently Company UA now has just about 25,000 workers and in excess of 9 million part customers. It reliably positions in the best 10 accident coverage organizations and offers different kinds of protection just as banking, speculation, retirement, and monetary arranging administrations.
To discuss: The reasons used to assess the effectiveness of military segment.
Characters in the case: Company UA.
Market segmentation is the way toward separating a market of prospective customers into groups or divisions in light of various attributes. The portions made are collected out of buyers who will react comparatively to marketing techniques and who share qualities, for example, comparative interests, needs or areas.
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