Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 7, Problem 7.13AC
Summary Introduction
Case summary: As per an ongoing Nielsen overview, 29% of adolescents live in homes where family unit pay is $100,000 or higher. These teenagers are not simply purchasing for themselves, either. In addition having optional pay, teens impact the buying choices made by their parents.
Teens are currently passing innovation down to their parents, not a different way. In any case, a few reviewers stress that teenagers might be particularly defenceless against targeted marketing messages and offers from powerful or deceitful advertisers.
To discuss: The ways marketers get ready to tap into the consumers of future.
Market segmentation is the way toward separating a market of prospective customers into groups or divisions in light of various attributes. The portions made are collected out of buyers who will react comparatively to marketing techniques and who share qualities, for example, comparative interests, needs or areas.
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