Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 7, Problem 7.1AYK
Summary Introduction

To critically think about:

Why or why not all the microblogging messages should have teasers, while keeping in mind the length restrictions as well?

Introduction:

Teasers are the small messages that popup in websites such as Twitter that link to more detailed messages. This should be in a way that readers are lured into reading the messages, but should also be valuable and valid.

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