Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
Question
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Chapter 7, Problem 1CA
Summary Introduction

To determine:

Would a less experience worker with extensive knowledge of social media be a good candidate for a community manager position?

Introduction:

With less experience in the work field an applicant can certainly be a good candidate to the position of a community manager if he or she acquires skills in social and digital media with brilliant knowledge of his community’s social interaction patterns.

Expert Solution & Answer
Check Mark

Answer to Problem 1CA

Solution:

Yes. Someone with limited work experience is a good candidate for the community manager position as long as he has a long and current knowledge and skill in applying social media to the business communication platform.

Explanation of Solution

A community manager is a new trendy job description to the business platform. In a nutshell, this applicant should be all-knowing in social, media and mobile technology and have great skills in being a delegate to the company and client. In the global business world, the community manager can become the image of social media.

He or she review, revise, manage and comment on the digital media to create and inspire the clientele to believe in their business. He will become the voice of the company to raise awareness and deliver updates from the outside world from competitive entrepreneurs to its loyal customers. He can arrange a range of innovative projects to enhance the image of the company and build up its image in the world. To the person who has been exposed to social media on an extensive period of time, this task is not difficult.

In conclusion, even with less working experience, an applicant can become an excellent candidate simply being an inspiring community worker who has essential skills in the growing digital and social frontier.

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