EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 7, Problem 6QA
Summary Introduction
To discuss: The concept of Behavioral segmentation.
Introduction:
Behavioral segmentation: It is a type of segmentation where the market is segmented as per the behavior patterns of the consumers as they interact with a company.
It is also defined as the process of sorting and grouping the customers on the basis of their behaviors.
These behaviors include the types of products and the content they consume, and the tempo of their interactions with a website, an app, or a business.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is Benefit Segmentation?
How does egonomics be a basis of segmentation? Name some example of such.
What is segmentation bases (variables)?
Knowledge Booster
Similar questions
- How can marketers balance the benefits of behavioral segmentation with customer privacy concerns?arrow_forwardDiscuss in detail the importance of behavioural segmentation to any business in generaarrow_forward2. What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning