the way marketers use the perceptual maps to develop effective positioning strategies. Introduction: Brand personality: is defined as creating an identity for the product that the market which is targeted will prefer over other competing brands. It is also regarded as a unique image that captures a service's or a good’s benefits and character. Product positioning: is defined as a process used by the marketers to determine how to best communicate their products' characteristics and feature to their target customers based on competitive pressures, customer needs, and available communication channels. It is also defined as a marketing strategy targeted at influencing how a particular market segment recognizes a service or a goodas compared to its competitors.

Question

Want to see the full answer?

Answer 1

Question

Chapter 7, Problem 12QA

Summary Introduction

To discuss:the way marketers use the perceptual maps to develop effective positioning strategies.

Introduction:

Brand personality: is defined as creating an identity for the product that the market which is targeted will prefer over other competing brands. It is also regarded as a unique image that captures a service's or a good’s benefits and character.

Product positioning:is defined as a process used by the marketers to determine how to best communicate their products' characteristics and feature to their target customers based on competitive pressures, customer needs, and available communication channels.

It is also defined as a marketing strategy targeted at influencing how a particular market segment recognizes a service or a goodas compared to its competitors.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain

The explanation of CLV is clear, but it would be beneficial to specify how you will track and calculate this over time. For instance, will you measure CLV by the total number of purchases, average spend, or length of subscription services?

Customer Satisfaction is a strong metric for understanding customer sentiment, but it could be expanded to discuss how actionable customer feedback will be used to refine marketing and product strategies. For example, will customer feedback be used to improve customer service, marketing messaging, or product features?