MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 7, Problem 3LO
Summary Introduction
To discuss: The role of strategic alliances in business marketing and relationship marketing.
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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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