To discuss: The business marketing
Business marketing refers to the marketing of services and goods to the organization or individual for purpose rather than the personal consumption.
Explanation of Solution
Business marketing:
It also refers to B2B, B-TO-B, and industrial marketing. Industrial products or business products are useful tool to manufacture the services and goods, to resell the products to other consumers, or to facilitate the operations of the organization. Consumer product is purchased to satisfy the wants and needs of the individuals. The main characteristics that distinguish the business product from that of consumer product is intended use and not the physical form.
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Chapter 7 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning