EP MARKETING
EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
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Chapter 7, Problem 2CCS
Summary Introduction

Case summary:

Company S is the office retail company in Country U their business is related to the sale of office supplies and its related products. To facilitate the company offerings, it has equipped B2B sales associates in the filed with a virtual assistant.

To appeal more of these small-business owners, supply them with not simply workplace supplies however conjointly concepts on the way to run their offices by introducing the App W. This application tracks the performances of small businesses which includes website traffic, financial metrics and social media engagement all in one place.

After determining the performances, small business owners are likely to recognize sources of improvement. Improvement in the sense monetary resources. For this problem, Company S introduces Company L for providing business loans to the small business people.

Company S expanding its B2B offerings, it protects upheaval in any one market. With the introduction of Company L, it unites all the small business loan markets and bringing all options at one place. It decreases the amount of time and improves secure funding.

By doing thus, it becomes a true partner that companies turn to in order that they will serve their own customers.

Characters in the case:

  • Company S
  • Company L.

To discuss: Attributes used by small business to evaluate Company S and Company L as vendors and perform two separate vendor analysis.

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Students have asked these similar questions
Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.
1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies.   • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.
Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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