MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 7, Problem 2BYMP
Summary Introduction
To determine: Whether the marketing plan involves reaching the global customers outside Country U. The countries where do the potential customers live.
Introduction:
The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the
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