MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 7.4, Problem 7.8LR
Summary Introduction

To determine: The mode of entry that the company follows if there is no previous experience for it in global marketing

Introduction:

The exchange of goods, services, and capital across countries is known as global trade. The global trade in many countries represents the importance of the gross domestic product.

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