Principles of Economics (12th Edition)
12th Edition
ISBN: 9780134078779
Author: Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher: PEARSON
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Question
Chapter 7, Problem 1.2P
To determine
The economic profit of fitness trainer.
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Suppose you come home from having earned your degree at CSUEB. Your parents own a localchain of fitness clubs that have a great reputation. Your father uses cost-plus pricing, and at themoment he is charging $200 for an annual membership, and is currently selling 800 memberships.Your parents are quite happy with their current markup above average costs
You suspect that perhaps they could be doing better and be more profitable. After consulting with the club’s manager, you learn that the cost function for annual memberships is given by c(Q)=1000+20Q+(1/20)Q2 .Further, they tell you that the own price elasticity of demand is approximately -2.5
Are your parents choosing a membership price that is maximizing profit? If not, what would yousuggest – increase the price or reduce the price? Explain
Happy Go Lucky Electric Company is the only company
providing electric power to the city of Go Lucky. The
accompanying graph depicts their marginal costs (MC),
total costs (ATC), demand (D), and marginal
average t
revenue (MR).
Move point E to the firm's profit maximizing price and
quantity.
At the profit maximizing point, what is Happy Go Lucky
level of profit?
0 $150
$90
-$30
Price and Costs ($/unit)
10
9
8
7
6
10
4
3
2
1
0
0
5
10
15
20
25
30
35
MR
MC
0
ATC
D
40 45 50
Mr. Nyugen Ho is a Vietnamese entrepreneur who started a clothing factory in Vietnam. After two years of good business within the country's local markets, there was a huge demand for his clothes in the international markets like Canada, Australia, Japan, United States and France. But he didn't want to sell his products outside Vietnam - he has never travelled outside his country as there was always a fear of losing face (fearing that people will not respect him and will hate him for the race he belongs to). He always felt that if he set his business outside his country, he would feel unwelcomed and that his business would be attacked and exploited. Moreover, he felt that he would feel alienated (feeling different/lonely) in new surroundings. What problem is Mr. Nyugen experiencing?
A.Stereotyping b.Ethnocentrism c.Individualism O d.Xenophobia
Chapter 7 Solutions
Principles of Economics (12th Edition)
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- Uncertain how to solve these sets of problemsarrow_forwardYou are the product development manager of a company that is going to launch a new detergent against its competitors Ariel, Surf excel and Brite. How will you segment your product mention the classification & explain.arrow_forwardA discount shoe store always runs a ’buy one, get one free (limit one free pair per customer)’ campaign. A customer asked a clerk, if he would sell her one pair for half price. The clerk answered, ”I’m sorry, I can’t do that.” but when the customer decided to leave the store, the clerk hastily offered, “However, I think I can give you a 40% discount on any pair in the store.” Assuming the consumer has $200 to spend on shoes (X) or all other goods (Y ), and that shoes cost $100 per pair: a. Illustrate the consumer’s opportunity set with the ”buy one, get one free” deal and with a 50 percent discount. b. Why was the 40 percent discount offered only after the consumer rejected the ”buy one, get one free” deal and started to leave the store? c. Why was the clerk willing to offer a ”buy one, get one free” deal, but unwilling to sell a pair of shoes for half price?arrow_forward
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