Emerson Process Management’s data quality problems: In order to analyse customer activity, a new data warehouse was designed for improving service and marketing that includes full of inaccurate and redundant data. The data emerged from numerous transaction processing systems in Asia, Europe, and other locations around the world. The warehouse design team has assumed that the sales group in all these areas will enter customer names and addresses the same way, regardless of their location.

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Chapter 6, Problem 8HMP

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Emerson Process Management’s data quality problems:

In order to analyse customer activity, a new data warehouse was designed for improving service and marketing that includes full of inaccurate and redundant data.

The data emerged from numerous transaction processing systems in Asia, Europe, and other locations around the world.

The warehouse design team has assumed that the sales group in all these areas will enter customer names and addresses the same way, regardless of their location.

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