EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
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Chapter 6, Problem 17MLM
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Web Mining:
- Web is an unstructured data source that reveals patterns, trends and insights of customer behavior.
- Data warehouse is an integrated collection of data from more than one source to form a centralized repository.
- It possesses all the information needed by the organization and is used for analyzing the data and reporting the data to support decision makers in an organization.
- The managers in an organization use a technique called data exploration and analysis, which attempts to find out the unidentified patterns called as data mining.
- Data mining is a traditional knowledge discovery process used to summarize useful information after analyzing the information in different views.
- Web mining is similar to data mining where the information is gathered from internet.
- To get the required data, web mining uses a tool called web crawler which is an automated program that places the gathered data into the
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