EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 6, Problem 6QA
Summary Introduction
To determine:The process through whichgamification influence consumers’ motivation to interact with brands.
Introduction:
Gamification:
This is the process of considering something that is already in existence. For example, an application of enterprise, website that already exists to integrate game mechanics for motivating engagement, loyalty as well as participation. It considers different data driven techniques that is being used by game designers for engaging players and applying those techniques in non-game experiences for motivating the activities and actions for value addition to business.
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Chapter 6 Solutions
EBK MARKETING
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