EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Question
Chapter 6, Problem 11QA
Summary Introduction
To discuss:The concept of time poverty and the way it impacts today’s consumers differently than consumers in 1970s.
Introduction:
Time poverty:Itis defined as lack of time which is due to multiple timetables (care work, domestic work, non-market economic activity) resulting in time poverty.
This is when consumers feel that they are more stressed/ pressed for time than ever before.
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Chapter 6 Solutions
EBK MARKETING
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