EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 6, Problem 6.6CTE
Summary Introduction

To discuss: Whether e-procurement can streamline the buying process and it can replace the employees and whether all the buying functions can be performed through e-procurement.

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The Internet, particularly online purchasing, may be a valuable source of information about a variety of sectors and organizations. Choose THREE (3) of your favorite online shopping sites. Which website is the most attractive? Which of the two offers the most information? Which one has the most benefits and drawbacks? Make a distinction between the two.
What aspect of e-commerce will continue growing in importance to both businesses and consumers? customer focus groups, personal selling, cybersecurity, alternative currencies
What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.
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