EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Question
Chapter 6, Problem 6.15VC
Summary Introduction
Case summary:
Company E is the largest suppliers of various industries goods. It is known for the products of 18 wheelers safer drive and car peppier. Currently the company E is focusing on the power house in the field of power management. Company E is making hydraulic, mechanical and electrical power systems.
The success of Company E is not only by its sales and products it is ultimately by working closely with the customers to solve the issues and by creating a better services and products. Company E is famous for its high quality, product support, and reliable customer services. Thus, Company E has a strong relationship with the customers.
Characters involved in the case:
- Company E
To determine: The value proposition of Company E.
Value proposition refers to the innovation, features, or services of the company to attract the customers.
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The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team.
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