Several marketers are described by captive patrons and low budget. The famous food program is National School Lunch Program. Federal government suggests that schools who are receiving the federal money need to offer free lunch to the students from low income families. But the fund does not cover the whole cost of the meal. The meal served in most of the schools are French fries and chicken fingers. This is because proceeded food is cheaper than the fresh foods. A report says that 94% of the schools did not meet the standards of Country U Agriculture Department’s regulatory. The purchasing agent should find the vendors who offers quality products or whose offers exceeds the minimum standards in low price. The main aim of federal healthy, hunger free kids act of 2010 is to increase the nutritional quality of the food taken by children in the school. This act affects the schools in various area like the vending machines, the quantity of food offered to students, and milk of low or no fat. This also changes the price of the lunch. The changes have dieticians and the food serve directors are facing more challenges. Characters in the case: Country U To discuss: The way the marketers can help the schools to meet the guidelines for healthy lunches and its benefits.

Question

Want to see the full answer?

Answer 1

Question

Chapter 6, Problem 6.12AC

Summary Introduction

Case summary:

Several marketers are described by captive patrons and low budget. The famous food program is National School Lunch Program. Federal government suggests that schools who are receiving the federal money need to offer free lunch to the students from low income families. But the fund does not cover the whole cost of the meal. The meal served in most of the schools are French fries and chicken fingers. This is because proceeded food is cheaper than the fresh foods.

A report says that 94% of the schools did not meet the standards of Country U Agriculture Department’s regulatory. The purchasing agent should find the vendors who offers quality products or whose offers exceeds the minimum standards in low price.

The main aim of federal healthy, hunger free kids act of 2010 is to increase the nutritional quality of the food taken by children in the school. This act affects the schools in various area like the vending machines, the quantity of food offered to students, and milk of low or no fat. This also changes the price of the lunch. The changes have dieticians and the food serve directors are facing more challenges.

Characters in the case:

Country U

To discuss: The way the marketers can help the schools to meet the guidelines for healthy lunches and its benefits.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Examine the conflicts between improving customer service levels and controlling costs in sales. Strategies to Balance Both customer service levels and controlling costs in sales 1.Outsourcing and workforce optimization elaborate on Outsourcing and Workforce Optimization• Outsourcing customer support to third-party providers in cost-effective locations can reduce expenses while maintaining service availability. • Workforce Optimization uses data analytics to schedule staff efficiently, ensuring the right number of agents are available based on demand patterns, minimizing idle time and overtime costs. • Hybrid Models combine in-house teams for high-value interactions and outsourced teams for routine inquiries, balancing quality and cost.

Examine the conflicts between improving customer service levels and controlling costs in sales. Strategies to Balance Both customer service levels and controlling costs in sales 1.Outsourcing and workforce optimization 2. AI-driven customer support

The various objectives of promotion. What ways does promotion benefit marketers?