EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 6, Problem 6.25MML
Summary Introduction
To discuss: The way how the online purchasing changed the B2B marketing process and its disadvantages and advantages of electronic purchasing.
Online purchasing refers to the electronic medium of shopping of goods and services from a seller through the internet by way of using the web browsers.
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