EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 6, Problem 6.10AC
Summary Introduction

Case summary:

E-procurement plays a vital role in the current market situation. It totally changes the way of business for both the sellers and buyers. Especially the mobile procurement makes the job of the buyers easy by way of less search and effectively placing the order.

Mostly more than 70% of the companies are using the e-procurement. The workers also benefited by e-procurement as it saves more time of viewing, purchase orders and approving.

The time reduces from 10 days to 5 days in the requisition-approval-process cycle.

To discuss: Mobile procurement and the role of buying center which affects the technology.

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Online, Mobile, and Social Media Marketing E-procurement and Mobile Procurement Gone are the days of tedious, paper-laden, and labor-intensive procurement duties. E-procurement is changing the way buyers and sellers do business, specifically via mobile procurement that offers cloud-based platforms that reduce the search, order, and approval cycle. Most large companies have adopted some form of e-procurement. A recent study found that almost 70 percent of companies utilize some form of e-procurement, mobile procurement, or supply chain management applications. A leading industry platform, Coupa, provides a suite of cloud-based applications for finance, including accounts payable, sourcing, procurement, and expense management that allows customers full functionality from their mobile devices. Employees now enjoy the flexibility and time savings of viewing, approving, or denying requisitions, purchase orders, and invoices. One of Coupa’s large retail clients claimed a reduction from 10…
What separated online merchants from online retailers is that online merchants:   have e-commerce websites   Guarantee delivery times   Sell in higher volumes   Offer credit.   sell other companies products without ever owning them.
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